The tool is misdirection and effect is humor. This is obviously ethos because laughter is an emotion. This is a successful add because it made me laugh out loud, and I rarely laugh out loud at written things. This entire site, which was introduced to me by a few very nice boys who have too much time on their hands, is very funny. It takes the inspirational posters and turns them into depressing statements. This Laziness one in particular is great because we have been told forever the statement of "Success is a Journey, Not a Destination," but we never think to ourselves "stop." We have all been through journeys of different sizes, and we know that we shouldn't just stop, but we laugh at the idea anyway.
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1 comment:
l--
blog is delightful. you are very witty (titles, etc) which is much appreciated. full credit.
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